We are a partnership of like minded folk united in our desire to deliver happiness through hospitality. We love what we do and for us business is pleasure.

In 2001 Justin brought the PizzaExpress franchise to Hong Kong. Justin was the head of Citi Group’s Pacific Region equity division until 2009 when he left to lead GCRC full-time in order to focus on expanding PizzaExpress. In 2012 he co-founded Beef & Liberty and is currently the Executive Chairman leading the strategy and finance of the company.
Adrien is a Partner and Director of GCRC. He was General Manager, HK and China, of the PizzaExpress franchise from 2001 to 2009 growing the company from 1 restaurant to more than 10 sites throughout China and Hong Kong.
Will is Managing Director of GCRC.
He was General Manager of PizzaExpress Shanghai from 2009 to 2015 and co-founded Beef & Liberty in 2012. Prior to joining GCRC, Will ran his own restaurant business in Shanghai for 5 years. Will is responsible for all of our operations in Hong Kong and Shanghai.
Neil Tomes
Group Development Chef
Neil Tomes, re-joined The Greater China Restaurant Company Ltd. (GCRC) in September 2019 as Group Development Chef responsible for Beef & Liberty and its sister brand, Leaves & Liberty. He first joined Beef & Liberty as part of the original opening team back in 2013 and left in 2016 to pursue other projects. Neil has over 20 years of extensive culinary and hospitality experience covering a range of different cuisines and has held positions at The Fat Duck, M on the Fringe and Alfie’s by Kee Club.