GCRC acquired the franchise rights to bring the UK’s best loved pizza chain to China in 2001. We opened our first restaurant in Hong Kong that year. At that time PizzaExpress was little known outside the UK and so we had to build the brand from scratch, adapt the UK menu and service to suit local customs while remaining true to the original concept. We grew slowly at first, largely through word of mouth.
GCRC is no longer involved in the PizzaExpress business.