Beef & Liberty
Hong Kong and China
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In 2010 we acquired Shanghai’s leading premium burger restaurant Gourmet Café. We spent a couple of years repositioning Gourmet Café – refocusing the menu, updating the design, re-thinking the branding and streamlining the service leading to its re-launch as Beef & Liberty in 2013. In 2014 we opened our first Beef & Liberty in Hong Kong — and as of 2019, we have grown to 4 restaurants in Hong Kong and 3 in Shanghai, China.